Page 42 - ASCO Cultural Competency Toolkit

the similarities and differences in the clinician’s diagnosis and treatment and the patient’s diagnosis and treatment.
“Generation X” was born between 1965 and 1980. Often these individuals are big on convenience and have to be won over. They tend to distrust big pharma, insurance companies, and health care systems. The patient encounter should demonstrate value and include transparent communication from the clinician and staff. Because they will research before and after the appointment, effective care should be a partnership between the patient and clinician (Alkire, 2020). The RESPECT communication model will deliver transparent communication, which is highly sought after among
Gen Xers.
“Millennials” are considered those who were born between 1981 and 1996. Because this group grew up with the internet and subsequent technology, they are considered digital natives. They also tend to be more health-conscious. This cohort may prefer telemedicine to in-person patient encounters (Harvard Pilgrim). Not surprisingly, millennials depend upon technology for quick feedback. Thus, they prefer medical information (appointments, test results, etc.) in technology apps (Alkire, 2020). Open communication that cultivates respect and trust is essential for millennials. It is helpful to keep the conversation short, succinct, and with no jargon to foster partnership with the patient in their care. The RESPECT model of communication may be preferred because of the desire for open communication and partnering in the care of the patient.
People who were born between 1997 and 2012 are classified as “Centennials” or “Generation Z,” and those born in 2013 or later are classified as “generation Alpha.” Like millennials, members of “Gen Z” are considered digital natives because they grew up with access to mobile technology. Members of Generation Z make up the largest and the most ethnically diverse generation in the United States (Meola, 2021). Authenticity, ethical behavior, and being personable are qualities this age group looks for in their clinicians. Because they have information at their fingertips, they come to the health care
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