The Association of Schools and Colleges of Optometry (ASCO) announces its support of a nationwide pause on advertising on Facebook and Instagram social media channels at least through the month of July. Called “Stop Hate for Profit,” the purpose of the boycott is to encourage Facebook and Instagram (which is owned by Facebook) to change its monitoring policies and procedures to stop postings that incite hate, bigotry, racism, antisemitism and violence.
“We believe it would be irresponsible to continue advertising at a time when so many voices have spoken up for positive change,” said ASCO President John Flanagan. ASCO’s Optometry Gives Me Life awareness campaign has been using both the Facebook and Instagram platforms to reach undergraduates with a message about the benefits of pursuing a career in optometry.
Dr. Lewis Reich, Chair of ASCO’s Applicant Pool Development Task Force which oversees the Optometry Gives Me Life campaign, agrees. “We have multiple ways to reach our target audience, so the Stop Hate for Profit protest won’t be stopping our outreach.”
The Association of Schools and Colleges of Optometry (ASCO) advances optometric education and research to enhance the health and well-being of the public. Founded in 1941 and headquartered in Rockville, MD, ASCO is committed to achieving excellence in optometric education and to helping its member institutions prepare well-qualified graduates for entrance into the profession of optometry. Its membership encompasses the schools and colleges of optometry in the United States. A number of optometry schools outside the United States are affiliate and associate members.
For more information on the Stop Hate for Profit movement, visit https://www.stophateforprofit.org/. Information about ASCO’s Optometry Gives Me Life campaign can be found at https://www.futureeyedoc/. Visit https://www.optometriceducation.org/ for information about ASCO.