Luxottica Steps Forward to Support Association of Schools and Colleges of Optometry New Career Video

March 28, 2014

ROCKVILLE, MD, March 28, 2014 – The Association of Schools and Colleges of Optometry’s (ASCO) Be a Doctor of Optometry: Put Your Future in Focus video is partially funded through a contribution from Luxottica. The video is available from the ASCO website and newly launched YouTube channel.

“ASCO greatly appreciates Luxottica stepping forward and recognizing the challenges the schools and colleges of optometry face in attracting the most highly qualified and diverse applicants to rewarding careers as Doctors of Optometry,” says Dr. Jennifer Smythe, ASCO President and Dean of the Pacific University College of Optometry. “The video reinforces what many optometrists already know, Doctors of Optometry have unlimited career opportunities, great success at achieving work/life balance and are primary health care providers that make a real difference.”

The video promotes the Doctor of Optometry degree and the optometric profession. It shows students, professors and Doctors of Optometry talking about what students learn and what they can expect from the profession once they graduate, as well as demonstrates the caring aspects of the profession and the more high tech aspects of optometry.

The video is the latest marketing tool developed for the ASCO-American Optometric Association Joint Project on Further Developing a Robust, Diverse, and High Qualified National Applicant Pool. The video complements the True Stories booklet and the ASCO website, hoping to increase the number, quality and diversity of applicants to the 21 schools and colleges of optometry in the 50 states and Puerto Rico.


The Association of Schools and Colleges of Optometry (ASCO) is a non-profit association representing the interests of optometric education. Founded in 1941 and headquartered in Rockville, Md., ASCO is committed to achieving excellence in optometric education and to helping its member institutions prepare well-qualified graduates for entrance into the profession of optometry. Its membership encompasses the schools and colleges of optometry in the 50 states and Puerto Rico. A number of optometry schools outside the United States are affiliate members.